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Fitzrovia Attractions
Fitzrovia is a peaceful little quarter slap-bang in the middle of some of London’s busiest areas (Soho, Marylebone and Oxford Circus), which plays host to some of the town’s most prestigious boutique art galleries.

Recommended Attraction in Fitzrovia
Our one must-do activity in this sleepy hamlet isn’t, however, an art gallery, but the Grant Museum of Zoology. This is a free museum run by University College London and founded in 1828 as a showcase of the wonders of the natural world. With over 68,000 specimens to see, including a few animals now extinct, this is at once a fascinating museum and a foray into London’s much-noted obsession with Victoriana. Best of all, it’s free!

Alternative Things To Do in Fitzrovia
While the museum is in no way macabre, if you’re not a fan of taxidermy or skeletons then we’d recommend checking out Pollock’s Toy Museum instead– which is much more light-hearted!

Fitzrovia Attractions List
Fitzrovia, in the heart of London, is an interesting and unique place to stay. If you book a hotel here you’ll have the whole of the capital right on your doorstep. The itinerary below gives you a flavour of the variety that Fitzrovia has to offer, and our Fitzrovia hotel booking service makes it easy to book affordable accommodation for your visit.

Camden Market

If you start at the north side of the Fitzrovia area you’ll find trendy Camden Market. Camden Lock Market (by the canal) was the original craft market and was established in 1974. But the market has grown and now covers a much wider area so you’ll find a huge variety of goods on sale -from alternative and vintage fashion to unique arts and crafts. Parts of the market are open every day so make sure you check it out.

Address: Camden High Street, London NW1 8NH
Phone: 020 7284 2084

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Regent’s Park

You’re now in beautiful Regent’s Park. It was originally a hunting ground for Henry VIII but the Prince Regent (later King George IV) commissioned Royal architect John Nash to transform the land in the early 19th century. It now consists of two circular areas (an inner and outer circle) and has some unmissable attractions: fantastic London Zoo, an open-air theatre, an ornate bandstand, a large boating lake, a huge mosque and a 100-acre sports field! The rest of the 410 acres consist of vast open parkland interspersed with formal, landscaped gardens. The Rose Garden has over 30,000 flowers! This is a great place for almost every kind of outdoor pursuit. Why not visit the zoo or theatre - and make sure you schedule in a couple of hours to explore this elegant, rural recreation area.

Address: Chester Road, London NW1 4NR
Phone: 0300 061 2300

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Jagged Art

Jagged Art is an unconventional art gallery. It has a friendly, informal atmosphere and you’re free to browse, view, touch and learn about the various pieces of art. The large selection of works on sale includes paintings, graphics, photography and 3-dimensional pieces. The philosophy of the gallery is to teach people about art and simply help them to discover what they do and don’t like. Why shouldn't everyone enjoy owning unique works of art, visiting exhibitions and artists' studios?

Address: 28 Devonshire Street, London W1G 6PS
Phone: 020 7486 7374

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Bond Street

This is world-famous Bond Street which is home to some of the most elegant and expensive shops in London. You’ll find designer clothes such as Gucci and Armani; perfume; art and antiques. If you don’t want to splash too much cash, how about some window shopping?

Address: Bond Street, London W1S 1SR

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Oxford Street

If you want a huge choice of more affordable items, you’re now in the best place. Oxford Street is Europe's largest high street, with over 300 shops. There are massive department stores and retail chains – as well as a few exclusive, London-only shops.

Address: Oxford Street, London W1B 3AG

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Prepare to re-kindle your youth! This is wonderful Hamleys - a huge toy shop on Regent Street. It’s got seven floors of gadgets and gizmos, from cute and the cuddly toys to fun and educational ones. It’s known as the largest toy store in the world so be prepared for large crowds and lots of excitement!

Address: 188-196 Regent Street, Soho, London W1B 5BT
Phone: 0871 704 1977

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Ronnie Scott’s

This is Soho’s famous jazz club, Ronnie Scott’s. It’s a renowned jazz club that opened in 1959 and was a haven for some of the finest musicians in the 60s and 70s. Today, the line up of acts is of the same high standard and the venue has an a la carte menu that offers fine, fresh British and European cuisine. Make sure you spend an evening here!

Address: 47 Frith Street, London W1D 4HT
Phone: 020 7439 0747

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Lively Soho is buzzing with nightlife and there are some wonderful bars, pubs and clubs. It’s the centre of London’s gay district and also has a wide range of adult shops and strip clubs! But no trip to London is complete without experiencing the vibrancy of this area.

Address: Soho, London W1D 3NE

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In Soho you’ll also find fabulous Chinatown. The area is a hive of activity with some amazing shops, bars, restaurants and events. The food alone is enough to make you pay Chinatown a visit, but there’s more to this colourful part of London's Soho than meets the eye - so come and explore!

Address: Chinatown, Gerrard Street, Soho, London W1D 6JN

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Charles Dickens Museum

This is the only surviving London home of Charles Dickens. He lived here between 1837 and 1839 and completed famous works such as The Pickwick Papers, Oliver Twist and Nicholas Nickleby here. The museum was first opened in 1925 by the Dickens Fellowship and it’s the world's most important collection of material relating to the Charles Dickens. On all four floors you’ll find paintings, rare editions, manuscripts, original furniture and other items relating to the life of one of the most popular and beloved personalities of the Victorian Age.

Address: 48 Doughty Street, London WC1N 2LX
Phone: 020 7405 2127

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The British Museum

The British Museum is free to explore and is dedicated to human history and culture. Its collections (which consist of more than 7 million objects!) are amongst the largest and most comprehensive in the world - and they originate from all continents. They illustrate and document the story of human culture from its beginning to the present day. The Ancient Egypt exhibition is definitely a must-see!

Address: Great Russell Street, London WC1B 3DG
Phone: 020 7323 8299

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Alison Jacques Gallery

The Alison Jacques Gallery was set up in Mayfair in 2004 but moved here in 2007. The gallery has over 3,500 square feet and includes works from new, young artists. The aim of the gallery is to promote lesser known bodies of work and earn them museum recognition. If you love art and you want to go back to Fitzrovia’s bohemian roots you should definitely pay a visit to galleries like this one.

Address: 16-18 Berners Street, London W1T 3LN
Phone: 020 7631 4720

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Charlotte Street

You’re now on Charlotte Street which has a wonderful selection of trendy pubs, bars and restaurants as well as some chic boutiques and shops. This area forms the heart of Fitzrovia.

Address: Charlotte Street, Fitzrovia, London W1T

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The Newman Arms

The Newman Arms has an olde-world feel to it, with low ceilings and a flag-stoned passage. You should definitely pop in here – especially if you like home-cooked food! It specialises in homemade pies, from gorgeous chicken and asparagus to tasty beef and Guinness. Don’t worry if you’re vegetarian, because the menu will also cater for you.

Address: 23 Rathbone Street, London W1T 1NG
Phone: 020 7636 1127

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Hakasaan restaurant and bar

This is the exclusive Hakasaan restaurant and bar. It’s a hotspot for celebs and has the atmosphere of a stylish nightclub. Food is Oriental-inspired and worthy of the Michelin Star, with dainty dim sum a speciality. If you don’t want to eat here then why not try out the popular Ling Ling cocktail bar?

Address: 8 Hanway Place, London W1T 1HD
Phone: 020 7927 7000

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Fitzroy Tavern

Fitzrovia was London's main artistic centre from the mid-twenties up until the end of the Second World War, and took its name from this Victorian pub (The Fitzroy) on the corner of Charlotte and Windmill Street. The term ‘Fitzrovia ‘was coined during the 1930s, when the Fitzroy Tavern was frequented by writers, artists, sculptors, composers and poets in some kind of Bohemian community.

Address: 16 Charlotte Street, London W1T 2LY
Phone: 020 7580 3714

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Coalville Place

Coalville Place is one of London's oldest surviving residential walkways and the alleyway links Charlotte Street and Whitfield Street. It was laid out in the 1790s by a carpenter, John Colville, but was badly bombed and most of the southern side was demolished.

Address: London W1T 2BJ

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Pollock's Toy Museum

This is Pollock's Toy Museum, home to former popular Toy Theatre. The museum occupies one 18th century house and one 19th century house that are joined together in the heart of Fitzrovia. The rooms are small and connected by narrow winding staircases. The whole place gives off an atmosphere that‘s reminiscent of special childhood days. Every corner is filled with visual delights; from mechanical toys and lead miniatures, to teddy bears, dolls and board games. No matter which direction you look you’ll find new surprises.

Address: 1 Scala Street, London W1T 2HL
Phone: 020 7636 3452

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Coningsby Gallery

There’s more here for the art lover… This is Coningsby Gallery which was established in 1994 and specialises in mounting exhibitions for contemporary illustrators, photographers and fine artists.

Address: 30 Tottenham Street, London W1T 4RJ
Phone: 020 7636 7478

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BT Tower

The BT Tower is the most prominent feature of Fitzrovia. It’s one of London's tallest buildings (617 feet!) and was open to the public until an IRA bomb exploded in the revolving restaurant in 1971. It was the first purpose-built tower to transmit high frequency radio waves, and it serves as a functional telecommunications centre designed to relay broadcast, Internet and telephone information around the world.

Address: 60 Cleveland Street, London W1T 4JZ
Phone: 020 7356 5000

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Grant Museum of Zoology

Fans of the BBC drama Ripper Street may recognise this Victorian zoology museum from the Joseph Merrick episode. Containing over 67,000 specimens, and of some of the rarest animals known to man (including the Dodo and the Tasmanian Tiger), this free to enter museum will pique the interest of budding David Attenboroughs of all ages.

Address: University Street, Bloomsbury, London WC1E 6DE
Phone: 020 3108 2052

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